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Slapping a guy whose cardio peaks at pouring Kahlúa onto a mountain range next to extreme sports branding is aggressively wrong in the best way. Abiding and doing the Dew are fundamentally incompatible philosophies. Inspired by The Big Lebowski.
The Details:
A parody logo mashup pairing The Dude, the White Russian-drinking Los Angeles bowler, with mountain peaks in the style of a classic soda brand, inspired by The Big Lebowski.
Fit & Fabric: