Alpha Beta shelved its groceries alphabetically, so "First in Foods" just meant anchovies got the good real estate. The prize ribbon says ACME, which means a supermarket proudly accepted an award from the company that sold a coyote forty years of defective anvils. Part of our Vintage Los Angeles collection, featuring the iconic local landmarks of yesteryear.
The Details:
A retro supermarket logo tribute to Alpha Beta, the defunct Southern California grocery chain, with its cartoon cowboy mascot Alphy holding a prize ribbon.