T-Shirts come in two premium styles. Deluxe: 100% ring-spun cotton. Luxury: ultra soft vintage heather blend of combed ring-spun cotton & polyester.
Naming your retail empire "Tall & Fat" is the kind of radical honesty that makes every focus group consultant weep. Melon built 150 locations by refusing to pretend big guys wanted to shop somewhere called "The Slender Gentleman." Inspired by Back to School.
The Details:
Arched white retro serif text reads "THORNTON MELON'S" above a rounded triangular badge with a white-to-light-blue gradient fill and dark border, containing "TALL FAT" in blue bubble-style lettering. Bold white block sans-serif text below reads "TALL & FAT," with smaller white condensed uppercase text reading "150 LOCATIONS ACROSS AMERICA" at the bottom.
Fit & Fabric: